Equity Management

In stark contrast to today’s popular perceptions toward stocks, The Family Heritage Trust Company maintains a belief that our clients wish to own the common shares of a quality business with a mind-set to be the owners of that business. As a result, we assume a longer-term perspective in stock selection to take advantage of the rewards of being the owner of a good business and to take advantage of the favorable tax treatment of long-term capital gains. This does not imply that a passive “buy and hold” approach is employed, but it does mean that we do our up-front analytical work to identify long-term economic trends and to invest in those companies that are likely to participate in these trends that often last for periods greater than one year. Our longer-term orientation helps to promote low portfolio turnover and minimize transaction costs. We adhere to guidelines to ensure sector and issue diversification as a time-proven way to manage risk.